Sunny Isles Beach, Florida (July 16, 2008) – Trump Grande Ocean Resort & Residences announced today that they have inked an agreement with East Coast Jewelry to open the first boutique of its kind within the Trump International Beach Resort’s lavishly appointed lobby. Boasting a collection of three showrooms located in such affluent cities as Palm Beach, Boca Raton and Sunny Isles Beach, East Coast Jewelry’s fourth outpost will be a perfect fit amongst the resort’s extravagant offerings and prestigious clientele.

“It is with great pleasure that we bring East Coast Jewelry to the Trump International Beach Resort,” said Bobby Yampolsky, President of East Coast Jewelry. “It was a natural decision to select this venue for a new one-of-a-kind boutique venture, as our brands share the same level of reverence and element of exclusivity.”

Slated to open on the lobby level of the Trump International Beach Resort by the end of 2008, the boutique will showcase the finest selection of timepieces, designer jewelry and diamonds.

“We are thrilled to be bringing as reputable of a jeweler as East Coast Jewelry into our resort,” said Gil Dezer, President of Trump Grande Ocean Resort & Residences. “The addition will certainly up the ante on the level of luxury we continuously provide our guests.”

Renowned as one of the most respected and highly sought after watch dealers and fine jewelers in the region, East Coast Jewelry prides themselves on their exceptional service and exquisite jewelry and masterfully-crafted timepieces that have attracted a strong clientele throughout the world.

East Coast Jewelry will be located in the lobby of the Trump International Beach Resort at 18001 Collins Avenue in Sunny Isles Beach, Florida.

ABOUT TRUMP INTERNATIONAL BEACH RESORT
Situated between Miami and Fort Lauderdale in Sunny Isles Beach, Florida, Trump International Beach Resort is a lavish oceanfront oasis, complete with its own private and pristine beach and delightful grotto-style pool complex. A new member of The Leading Hotels of the World, the Trump International offers 372 oversized guest rooms and suites, each with a private balcony and spectacular views of the Atlantic Ocean or Intracoastal Waterway. Luxurious amenities at Trump International include a full-service spa & fitness center, two restaurants, three lounges, business center and 22,000 sq. ft. of meeting and banquet space. The Trump International Beach Resort opened in 2003 and has been consistently hailed as one of the best Miami Luxury hotels. The resort is managed by the International Resorts Management Group. For more information, please visit www.trumpmiami.com.